Challenging thinking
Forum Housing has a strong legacy of bringing help, hope and opportunities to young people across the north west. There is no doubt it provides essential services which change lives.

But the question was: “did the existing branding act as a barrier to growth and potentially lose them opportunities?”

We took that question to the people who knew best – the staff, the customers, the board and their stakeholders.

Through a series of workshops it became clear that the time was right for Forum to reposition its brand and strengthen its profile.

Showing the way
It was essential Forum retained its heritage but presented it in a way that reflected its future direction.

We listened to what was important.

The name ‘Forum’ is associated with a place where ideas and opportunities are formed.

Its mission statement, ‘it’s all about you’, demonstrated the importance of individuality. And its vision spoke of creating opportunities for a brighter future.

We took all these elements and used our creative expertise to blend them into a new look which retained the heritage of Forum but gave it a bright and modern twist.

The colourful new logo is fresh and vibrant, indicating Forum’s drive to create brighter futures.

The font is modern and the differently coloured letters reflect a sense of individuality.

The leading ‘F’ brings together the Christian heritage of Forum with the form of a signpost, showing how, most importantly, the organisation gives direction to those it is there to help.

A brighter future
Forum’s new brand is redefining and repositioning its place as a modern, forward-thinking and ambitious housing provider in the north west.

Its messaging was always strong, but over time its brand had become weak, risking the messages going unheard.

With their new brand guidelines, templates and assets, they now have the tools they need to amplify their messages and make sure they stand out for what they stand for.

The next step was a new website – which we were also delighted to help with.