A trailblazing new corporate plan.

New leadership at First Choice Homes Oldham (FCHO) had devised a trailblazing new corporate plan to bring their long-term vision to life. Dubbed the ‘Big Plan’, they needed a novel strategy to effectively embed it across the organisation. To gain buy-in from colleagues all over FCHO, we knew early on that we needed to deliver a multi-channel plan that spanned print, digital and video. We soon put our heads together and built a standalone microsite on our digital publishing platform. We also produced a corresponding print version that was distributed at FCHO’s annual staff conference. However, the pièce de resistance was really the short film we produced; voiced and narrated by a real FCHO colleague. Not one to rest on our laurels, the film incorporated flashy transitions and striking animations to really bring the ‘big time’ to the ‘Big Plan’. Combined with compelling b-roll and tasteful drone footage, this colleague-centric approach ensured buy-in from the ground level upwards, embedding the new strategy in an organic and constitution-defining way.