Client.
Cross Keys Homes

Project.
Shared Ownership

The challenge.

Cross Keys Homes faced a practical problem: their sales branding and literature lacked a consistent and joined up approach. Collectively, the sales team had a wealth of experience and expertise, but lacked the marketing materials needed to effectively promote their stunning new developments. Our goal was to create a suite of materials that was as sophisticated and elegant as the homes for they had for sale.

The solution.

Our team stepped in with a straightforward and relatable approach, expanding the existing Cross Keys Homes brand to encompass their shared ownership offer. We created sub-brands for each development while ensuring a unified overarching identity. Using stunning, photorealistic CGIs, detailed floor plans and user-friendly site plans, we empowered the sales team to sell homes off-plan with confidence. We kept the sales literature simple and lifestyle-focused, drawing inspiration from top homebuilders to ensure Cross Keys Homes’ shared ownership options were seen as a genuine and attractive choice for homebuyers.

The results.

The impact was clear. Cross Keys Homes’ shared ownership offer went from strength to strength, with homes selling off-plan and generating positive feedback from customers. But it wasn’t just about selling homes. Promoting shared ownership under the broader Cross Keys Homes brand had a spillover effect, enhancing the organisation’s overall brand and enabling them to harness this success across all areas of their operation.