Let’s talk.

Suicide is the single biggest killer of men under 45 in the UK. In Bolton, 75% of people who end their own life are men. During the Great Recession, suicide rates increased by 10%. With Covid-19 continuing to have a significant impact on the nation’s collective mental health – our client Bolton at Home believed more could be done at a local level. It wasn’t long later that we pitched ‘Bolton Manbassadors’ – a pro-active network of compassionate Boltonian businesses who championed men’s mental health. The campaign exceeded expectations across every appreciable metric, with over 25 businesses (and counting) pledging their unwavering support to men’s mental health.