Let’s get back to people.

Investing in customer service is essential because it can help you create better relationships with your residents, leading to happier customers who can help spread the word. Mosscare St Vincent’s Housing Group (MSV) sought our help with a campaign aimed at staff outlining the skills needed for exceptional customer service. We created ‘Words of Wisdom’ or ‘WOW’ for short, centred on: Great communication, Listening, Respect, Accountability, Empathy and Attitude. To ensure engagement across a large and complex organisation, we developed a colourful pop-art style designed to lead the eye and draw attention. We also deployed the campaign across a range of channels including posters, employee packs, leaflets and pads.