Digital adoption done right.

Broadland Housing Group provides more than 5,000 quality homes across Norfolk and north Suffolk. They had recently launched a self-service app designed to serve as a catalyst for their ambitious digital transformation strategy. To increase uptake and generate buy-in from tenants, we rebranded the app to ‘My Broadland’ and architected a novel multi-channel campaign designed to get tenants online. The campaign focused on demonstrating the speed, convenience and seamlessness of ‘My Broadland’ – while empowering tenants with the feeling that they have full agency over their tenancy.