In a housing market that was beginning to lose momentum, Prospa Homes faced a growing challenge. Despite being a provider of beautiful shared ownership properties in stunning locations, they recognised a need to work harder and smarter to sell their properties. This wasn’t just about increasing marketing spend; it was about finding fresh ways to engage potential buyers and stand out in what was becoming an increasingly competitive landscape. Bollin Grange was the perfect opportunity to lay down some fresh creative ideas and try something new.

To tackle this, we focused on creating compelling sales materials for Bollin Grange, incorporating development brochures and a website landing page that included a mix of computer-generated images (CGIs) and lifestyle photography. These elements worked together to showcase the development’s appeal, emphasising the balance between modern living and the natural beauty of its Cheshire countryside location. Alongside the brochures, we designed a social media campaign that was both engaging and targeted, crafted to highlight the unique selling points of Bollin Grange and reach potential buyers who we know spend a significant amount of time online. The campaign aimed to create a sense of community and belonging, appealing directly to those looking for a new home in a semi-rural setting.