Creating a unique and standalone development brand.

Founded as Croydon Churches Housing Association in 1967, ccha is a social housing provider with a focus on quality homes and excellent customer care. ccha were looking to expand on their commitment to provide affordable homes for local families – subsequently launching a separate shared ownership development business. We conducted workshops with key stakeholders across the sales process – working collaboratively with ccha to determine whether to create a separate brand or extend the existing ccha brand. When the decision was made to create a separate brand, we conceptualised a new name and brand – ‘nuviva’, delivering on ccha’s key requirement of creating a unique standalone brand that successfully represented the organisation’s future direction. We orchestrated the process from end to end – including research, board approval, branding and messaging.