Establishing a development brand.

Progress Housing own and manage over 10,000 homes and have been delivering housing related services to communities for over 25 years. They are also one of the UK’s leading supported living providers. We worked with Progress Housing Group to develop a new brand to establish the organisation’s property development arm. ‘Concert Living’ was born as a product of extensive collaborative working – after we gathered insights from within the parent organisation to create a brand that would stand the test of time. We conceptualised and delivered all the creative for the new brand – establishing Concert Living as a serious niche player in the property market. Concert Living’s strategy of boutique developments comprising between 15 and 30 homes means it is now using its brand equity to expand from a single development to a further 4 sites throughout Lancashire.