Energetic, modern, approachable and aspirational.
Founded as Croydon Churches Housing Association in 1967, ccha is a social housing provider with a focus on quality homes and excellent customer care. We worked with ccha to explore and redevelop their brand. Through insightful workshops with staff and additional input from residents, it was determined the existing brand didn’t reflect what ccha represented at the present time and the organisation it had become.
With new goals in mind, we refreshed the ccha brand and created a new look and feel that repositioned the organisation. The updated ccha brand included a new logo, colours and font style. The brand became more energetic, modern, approachable and aspirational.