Ever tried talking openly about money and felt a bit uncomfortable? When the topic is debt, it’s easier said than done. That was the challenge we faced when we teamed up with First Choice Homes Oldham. Their goal? Support their residents through the tough cost-of-living crisis. Our mission? Break down walls, reduce the stigma surrounding debt and kickstart those tough yet essential conversations so residents could get the support of their landlord.

We put our heads together and created #NEEDAHAND. We took a tried-and-tested multi-channel approach, spreading the word through engaging social media posts, warm and inviting emails, one-on-one conversations, catchy digital ads and even traditional print media. We worked at breakneck speed to guide people towards available resources, ramping up their financial knowledge and generating awareness.

Our #NEEDAHAND campaign really hit the mark. Residents poured in with positive responses, leaving us feeling over the moon. Working with a landlord who genuinely cares about their residents amplified the power of our collaboration and we were energised by the success of the campaign. The cost-of-living crisis affected us all, but social housing residents disproportionately so. Time was of the essence and we delivered at breakneck speed.