A Clitheroe creative agency has won ‘Campaign of the Year’ at a prestigious national awards ceremony.
Maxmedia, alongside Bolton at Home, has been awarded ‘Campaign of the Year’ at the UK Housing Awards.
The UK Housing Awards shine a light on the remarkable teams and individuals who have demonstrated a real commitment to the housing sector and whose work has made a valuable impact to the people and communities they serve.
The winning campaign, ‘Bolton Manbassadors’, is a grassroots initiative aimed at reducing the stigma and normalising conversations around men’s mental health.
It does this through a proactive network of compassionate local businesses that can start conversations with potentially distressed individuals and signpost them to the appropriate mental health services.
Jon Pendrill, Managing Director at Maxmedia said: “We are honoured to have been awarded ‘Campaign of the Year’ at the UK Housing Awards.
“Mental health is a cause near and dear to our hearts and we are proud to have played our part in reducing the stigma and normalising conversations around men’s mental health.”
“We’re firm believers that great creative can do good things for society and this project is a prime example of this.”
In Bolton, 75% of people who end their own lives are men. Men are less likely to access psychological therapies than women, with only 36% of referrals to NHS talking therapies being for men.
The campaign exceeded its first-year goals, signing up 55 businesses, against a target of 50, and signposting 65 individuals to appropriate mental health services, against a target of 50.
Businesses across Bolton are also beginning to hold their own spin-off events and activities, which suggests Bolton Manbassadors has had a positive, lasting impact.
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