Salix homes choose Maxmedia for Path2work campaign
When it came to producing an engaging campaign to promote their Path2work initiative, Salix turned to the creative talents at Maxmedia.
We put on our thinking hats and soon came up with a striking campaign designed to make tenants aware of the help and support available from Salix Homes to find work, perfect interview skills and gain work placements.
The brief was to produce a series of mailers and posters for a campaign focused on two key areas: to raise general awareness and a targeted campaign aimed at 16 to 24 year-olds.
To communicate the campaign messages and engage with the audience effectively, our creative team got their creative juices flowing and came up with a striking marriage of image and text.
The creative focuses on real people that Salix has helped through the Path2work scheme. Using arresting portrait photography, combined with intimate copy written from the subject’s perspective, the campaign communicates just how Path2work can enrich lives by helping people back into work.
We also designed a fresh new Path2work logo that reflects both the nature of the initiative and the existing Salix brand.
If you think that your campaign could get benefit from the Maxmedia touch, call us today…